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About the Author
Marty Neumeier is an internationally known writer, designer, and educator. His mission is to bring the principles of design to a world roiled by change. In 1985, he began working with creative companies such as Apple, HP, Adobe, Google, and YouTube to help build their brands and foster company-wide innovation. In 1996, he founded Critique magazine, the first journal on design thinking. After eight books on branding, Marty is widely considered the world's leading expert. His innovative series of "whiteboard overviews" includes Zag, named one of the "top hundred business books of all time," and The Brand Gap, a classic read by 25 million people. In its sequel, The Brand Flip, he proposed a revolutionary process for building a business in the age of social media. He then wrote Scramble, a fast-paced "business thriller" about agile strategy. Metaskills, the inspiration for Octavo, argued for human creativity in a future mediated by intelligent machines. His prolific writing has led to hundreds of workshops and speaking engagements worldwide. Today he teaches innovation through his organization Level C, sometimes referred to as "the Bauhaus of brand." He also serves as Director of Transformation for Liquid Agency, a Silicon Valley firm that designs brand cultures for large organizations. Marty resides in Mexico with his wife and editor, Eileen, and their two dogs, ZaZu and Smoocher Boy. The couple's daughter, Sara, a yacht chef, often stops by to regale them with her seagoing adventures. Octavo is Marty's first general-audience thriller.